The Way will be in America in October and their new poster

[Anniesantiago]

Got a note that The Way will be released in America in October.
They also sent me a copy of their American poster.
In my opinion, it's horrible!
Here is a link if you want to look for yourself.
The feedback hasn't been exactly supportive of this strange, ugly poster which has absolutely nothing to do with the Camino, imo, but maybe I just haven't had enough coffee yet this morning. :?

https://www.facebook.com/photo.php?...15382980.73439.149700758373570&type=1&theater

 

[Deleted member 3000]

"They" test things like this on audiences. The tastelessness of the poster does not speak well of the U.S. audience!!! Maybe if they had incorporated some of Charlie Sheen's "goddesses," they could have made it even more tasteless.

 

[scikowski]

Annie, I don't think coffee (even con leche) would help. I would think that the movie was some outdoor buddy comedy if I didn't know better. And the arrow is pointing in the wrong direction! Too bad.

 

[WolverineDG]

Don't know why they couldn't have used the background shot that had the trees in it. And that road sign isn't even remotely close to looking like a waymark.

Kelly

 

[MichaelB10398]

My gracious; who on earth approved that poster??? Someone needs to beat the group over the head before that start printing those things. Just use the original poster and be amazed at how well it will be received.

Good taste is just not an inherent gift for some people. It is either that, or someone is making decisions while under the influence of some some very bad, chemicals. Note to Hollywood brain; it is time to begin living a more wholesome life.

 

[WolverineDG]

I posted my views on the FB site. The poster in no way matches up with the remarkable trailer I've been passing around to all my family & friends (all positive feedback, btw--very very rare to see that).

There's no reason they had to use a US road sign with the arrow pointing in the wrong direction instead of the yellow shell/arrow on blue that we all know & love so well.

Kelly

 

[jpflavin1]

The Poster does not reflect the Camino. I am surprised that someone who has walked the Camino would have approved of this selection. That said, my opinion is only one of many. My hope is it will change prior to the movies release.

Ultreya,
Joe

 

[Deleted member 3000]

It will open in 15 markets:

http://movies.broadwayworld.com/article ... 1-20110729

 

[Olivares]

The cover/first page image on the official website of "The Way" movie is absolutely GORGEOUS! It captures the mystery, spirituality, adventure sense of El Camino.

Check it out at: http://theway-themovie.com.

This should be the NorthAmerican movie release poster. Tell Emilio at: http://theway-themovie.com/#/Contact

 

[Deleted member 3000]

...

 

[WolverineDG]

Even the image from the contact page is more suited than the design of the US poster. Oh well.

We're starting to sound like cranky pilgrims, you know. LOL

Kelly

 

[viajero]

Although not a fan of the new poster, I can see why the marketing people chose it. Before I saw the film, all I knew was that it was about a man who carries his son's ashes along the camino. Due to the subject matter, i expected it to be sad, gloomy, etc. however, there are many light/funny moments in the film...more than I expected. I can see that they might want to promote the film as something other than a downer---I can see that the film would/should be marketed to the general public and not necessarily to experienced pilgrims.