Travelodge to open hotels along the camino francés?

El Correo Gallego reports today that Travelodge are considering building hotels along the camino francés. They had some initial meetings with the Xunta in Galicia recently.

Travelodge is a low-cost hotel that, if they actually do this, would offer pilgrims a room for about €35,- / night.

I wonder if some of the spirit of the camino will be gone if pilgrims sleep in Travelodge’s instead of the local albergue?