how to market Camino gear?

[JeanneClaire]

Hello, my very talented and also Camino obsessed struggling artist daughter recently designed me the cutest hats and buff for the Camino, and I was wondering if anyone knew a Camino site where she is allowed to sell that? Etsy of course, but it would be so much more appropriate on a specific Camino site. I hope this is ok to post Ivar! Thanks!

 

[rainswift]

The forum has a Resources section where some forum members market their Camino gear in the Equipment and Gear section. From the Resources page, select Equipment and Gear on the left, then Add Resource on the right in orange button.

Not sure of the etiquette for "who's allowed to market their Camino stuff," though. There's someone recently selling some nice looking shampoo and conditioner bars, so Camino hats and buffs are probably in a similar vein.

 

[ivar]

It is also possible to buy ads on the forum here:

https://www.caminodesantiago.me/community/ads-manager/packages/

...€2,-/day.

We have between 8.000 and 10.000 visitors per day.

 

[henrythedog]

Advertising on here could be a start.

Don’t call the ‘buff’ a ‘Buff’ though; the IP holder takes their rights very seriously.

Tubular scarf? Multi-purpose neck warmer?

 

[JeanneClaire]

It is also possible to buy ads on the forum here:

https://www.caminodesantiago.me/community/ads-manager/packages/

...€2,-/day.

We have between 8.000 and 10.000 visitors per day.

Thanks Ivar I will do this!

 

[JeanneClaire]

Advertising on here could be a start.

Don’t call the ‘buff’ a ‘Buff’ though; the IP holder takes their rights very seriously.

Tubular scarf? Multi-purpose neck warmer?

Thanks yes, that is so funny because I put it on a FB site under gaiter (with a picture) and everyone asked what I was talking about-told me to call it a buff!

 

[henrythedog]

Thanks yes, that is so funny because I put it on a FB site under gaiter (with a picture) and everyone asked what I was talking about-told me to call it a buff!

I seem to remember Ivar marketing some good quality whatevertheyare’s several years ago and describing them as Buffs. I think the trademark owner made contact soon after.

A near identical product was standard army issue in the UK in the 1980’s, so the concept can’t be patented - just the name trademarked.

 

[trecile]

There's a Camino Marketplace on Facebook

https://m.facebook.com/groups/442567949211432/

 

[Rick of Rick and Peg]

Contact some of the Camino tour groups. They may even want to have products specific to them. Their clients could have money to burn (or none left over after their trip).

 

[JeanneClaire]

Contact some of the Camino tour groups. They may even want to have products specific to them. Their clients could have money to burn (or none left over

Great idea she could customize the items for the group!

 

[Peterexpatkiwi]

Don’t call the ‘buff’ a ‘Buff’ though; the IP holder takes their rights very seriously.

Good point. You could however get away with using another name and then immediately after in brackets put ' buff style ' ,'like a buff', or 'very similar to a buff' - something along those lines. Check out a famous brand (Crocs perhaps?) and then look for rip-offs of the same and you'll see what I mean.

 

[David]

Thanks yes, that is so funny because I put it on a FB site under gaiter (with a picture) and everyone asked what I was talking about-told me to call it a buff!

True. List it as a Buff and expect a fast sharp letter from their lawyers! Snood is a good generic name.
Possibly add "not by Buff" on a listing (and then see what happens?).

Could you post up some photos? - add photo, click 'insert', click 'full image'.

Etsy is very big in the States but there is also Pinterest, which is a good platform for artists and artisans.

All selling platforms charge fees, you could sell on Ebay (if you add an international postage option it will automatically appear globally) .. in the UK it costs 35p per 30 days per listing, 12.9% + 30p sale fee - and the rascals also charge that 12.9% on listed postage too - so these would need to be factored in to the selling price. You can also open a basic store - no listing fees - for £34 inc vat.

You could find Camino outlets and sell through them? They list her products and a fee to them for each sale and you directly post from home?

She would need a cool descriptive name, something that won't sound silly in a year.
Mine is The Camino Store .. hers would possibly be more specific - Camino headgear? oh dear, but what if she starts making socks?

 

[David]

It is also possible to buy ads on the forum here:

https://www.caminodesantiago.me/community/ads-manager/packages/

...€2,-/day.

We have between 8.000 and 10.000 visitors per day.

Ivar, as an aside - of the 8 to 10,000 - do you know how many are donating members? Is a problem as we who are don't get ads, and is it text only or can one add an image? Thanks.

 

[ivar]

Ivar, as an aside - of the 8 to 10,000 - do you know how many are donating members? Is a problem as we who are don't get ads, and is it text only or can one add an image? Thanks.

Yes, it is correct that the donating members do not see any ads... there are a few hundred of those, but still it will be shown to quite a few people.

 

[t2andreo]

Thanks yes, that is so funny because I put it on a FB site under gaiter (with a picture) and everyone asked what I was talking about-told me to call it a buff!

The term “Buff” has come to be accepted as a generic description among people who engage in outdoor activities or sports - the Camino included. In this regard, it becomes a cultural construct like “Kleenex,” or any other ubiquitous item we use and take for granted each day.

Ironically, and IIRC, the original Buff was developed by a fellow from Barcelona who regularly rode his motorcycle in colder weather. He experimented with his wife’s cut down panty hose, until ht got it right. The rest is history.

Hope this helps,

Tom

 

[Sue127]

There's a Camino Marketplace on Facebook

https://m.facebook.com/groups/442567949211432/

Oh noooo! That's another 30 minutes disappeared